The Bloomberg Center for Government Excellence (GovEx) is hiring a Communications Manager to join the Communications Team. GovEx works with leaders to build a data-driven public sector that fairly and justly uses data, research, and analytics to better understand complex issues, engage residents, and implement policy interventions that lead to equitable outcomes and transforms the standard of living for underserved residents.
Reporting to the Communications Director, you will lead the content workstream to identify, develop, and deliver compelling stories, establish a strong institutional voice, manage multiple streams of content, and build the Centers brand. The ideal candidate is motivated, data and outcomes driven, a planner with proven experience managing content plan execution, internal and external client relationships, and building and managing content delivery streams.
The Center is committed to addressing structural and entrenched racism and recognizes the public sectors role in perpetuating these legacies. We are looking for candidates committed to dismantling structural and entrenched racism and addressing these issues, both as we build our organization and advance this work in communities.
Specific Duties & Responsibilities
Content Planning and Delivery 50%
- Work with the Communications Director to envision, develop, and implement an effective and comprehensive long-term communications strategy in collaboration with internal and external partners.
- Manage and coordinate multiple streams of content with partners across multiple platforms, including websites, social media accounts, print products, podcasts, and internal communications platforms.
- Develop benchmark criteria and track and evaluate the effectiveness of content strategies.
- Collaboratively develop and advance Centers voice and brand integrity across all platforms and media.
- Oversee and contribute to the creation of communications content, including web and media relations tools.
- Manage and advance the Center-wide editorial calendar and content delivery for the Centers brand.
- Analyze and report on audience definition and engagement, marketing performance, and brand coverage and positioning.
- Work with partners to develop and position stories.
Social Media & Digital Engagement 20%
- Create social media strategy with an emphasis on audience growth, development, and engagement.
- Oversee the creation of all social media and marketing content.
- Oversee digital metrics reporting and analytics.
- Manage strategic content performance and tools development.
- Ensure brand visual and voice consistency across all social media channels.
- Collaborate with stakeholders to generate ideas to drive inbound traffic and both organic and paid engagement for digital channels.
- Monitor social channels in real-time for both engagement and quality assurance.
Events Management 15%
- Conceive, plan, and coordinate in-person and virtual events to support the mission of the Center and partners.
Brand, Outreach, & Media Relations 15%
- Support the development and execution of a comprehensive brand management strategy including online and direct marketing and media relations.
- Contribute to media relations efforts by identifying compelling or stakeholder-valued media placement opportunities; creating and maintaining relationships in media; developing and producing media advisories and press releases; and helping to coordinate media availabilities, interviews, public speaking opportunities and other opportunities for external exposure.
Special knowledge, skills, and abilities
- Highly effective verbal and written communication skills, including editing skills.
- Ability to organize workflow, prioritize and manage multiple projects with minimal direction, meet deadlines, think critically and creatively, and exercise sound judgment.
- In-depth knowledge and understanding of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, etc.) and how each platform can be deployed in different scenarios.
- A working knowledge of social media tools (i.e., Hootsuite, Sprout Social, HubSpot, etc.) and monitoring and reporting services.
- Experience with WordPress, Adobe Creative Suite, Canva, and Google Analytics.
- Knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
- Stays informed of industry best-practices for performance reporting and relevant online tools.
- Ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
- Ability to review data and determine trends. Ability to assist in developing action plans based on the data.
- Ability to work independently, to assess situations and respond appropriately. Requires a willingness to accept change and demonstrate flexibility.
- Awareness of the need for timely communication, ability to identify potential barriers and strategies, and ability to synthesize and integrate information.
- Bachelor’s Degree in related field
- Five years related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Classified Title: Communications & Marketing Manager
Working Title: Communications Manager
Starting Salary Range: $71,230-$97,880-$124,510 Annually (Commensurate with experience)
Employee group: Full Time
Exempt Status: Exempt
Location: Hybrid/Homewood Campus
Department name: 60006654-Ctrs for Govt Excellence & Public Innova
Personnel area: Academic and Business Centers
The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees’ health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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