Once an organization identifies a comparable cohort, external benchmarking can begin. The key is finding a good comparator or set of comparators.
For a city looking to conduct external benchmarking, it’s important to look for a good comparator along several dimensions, including population, mobility, infrastructure, politics and governance.
It is also important to look for commonality in both measured services and the metrics used to measure those services across the jurisdictions being compared. For example, if two government organizations both collect trash AND evaluate that service by measuring pounds of trash collected, then they can compare themselves to one another.
To learn how to find a comparable cohort, click here.